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The reality check the business community so dearly needs has finally hit our
shelves.
Scott
Cundill tears apart the fabric of the entrepreneurial world in this hilarious,
yet chillingly realistic "how to" book. Part instruction manual, part
life story, part spiritual journey, How NOT to Start and Run Your Own
Business is so far removed from anything in its genre that it cannot be
ignored.
You
need only flip it open to an explanation of why the book is printed upside down
and chuckle at the disclaimer and preamble to realise that you're in for one
hell of a ride. By the first page of chapter one, "Just Do It",
Scott's wonderfully natural and quirky style has you hooked as he sets off on a
sensational read that just gets better.
We have an exclusive offer to the turbocash community - buy as an ebook for $9. The rest of the general public you will have to purchase the hard copy.
There
is very little that is left out in this 250 page rollercoaster ride of business
madness. From starting up your company and financing, forecasting and budgeting
to marketing and promotion, Scott speaks of a business world that will simply
astonish you. Is it really that bad out there? According to Scott, it is -
because in his very own words "everything in this book is true".
Then, just as you think you've got it all figured out, Scott hammers home a
wonderfully enlightening twist that makes you realise that everything you
thought you knew about business... is completely upside down.
By
the time you put this book down, you will either immediately rush out and start
a business or rush back to your day job with your tail between your legs,
thanking God that you read this before it was too late. Either way, there is
not a soul on this planet who will not benefit from this uniquely insightful
and, despite its deep and personal realism, immensely uplifting work.
Without
any shadow of a doubt, How NOT to Start and Run Your Own Business is a must
read for anyone who is even remotely associated with business.
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